Several recent studies have shown that consumers understand and appreciate sponsorship - and that sponsorship can greatly influence buying decisions. In fact, sponsorship has the greatest impact on the highly educated, higher-income individuals who are the most difficult to reach through traditional media.

Picture your company associated with some of the world's great artists - Pollock, Cole, Perlman and a large and loyal audience.

As a corporate sponsor at MWPAI you will make an impact and achieve a prominence available in few other media. The medium is truly the message. A sponsorship with MWPAI represents an association with quality and a promotional platform that reaches a large and loyal audience who understand and appreciate companies that sponsor programs.

Sponsorship Allows your company to:

• Reinforce current marketing goals
• Bolster public relations activities
• Strengthen client relationships
• Reward high-performing employees
• Target its messages and audiences
• Distinguish itself from competitors

To find out more about exhibition and performing arts sponsorship opportunities for the coming season please contact John Bach, Director of Communications and Development at 797-0000, Ext.2124.